WHAT IS ADVERTISING?<\/b><\/p>\n Hence, it may be defined as ‘any paid form of non-personal presentation of ideas, goods or services by an identified sponsor.’<\/p>\n CLASSIFICATION OF ADVERTISING<\/b> Consumer Audience <\/b> Business Advertising<\/b> KINDS OF ADVERTISING <\/b> FUNCTIONS <\/b> PRINCIPLES OF ADVERTISING <\/b> Here are 10 principles of what an effective ad may consist of. Keep in mind that there are many different types of advertisements, and not all of these tips apply to every advertisement.<\/p>\n 1. Attract the Audience<\/b> 2. Be Creative<\/b> 3. Be ‘Loud’<\/b> 4. Convey Comprehensive Message<\/b> 5. Colour It! <\/b> 6. Be Informative<\/b> 7. Stand Out and Be Memorable<\/b> 8. Give off a Feeling<\/b> 9. Show, Don’t Tell <\/b> 10. Be Humorous and Metaphorical<\/b> Today’s world is known as the world of advertising. It is the backbone of media industry. Both business and advertising go hand in hand. There can be no business without advertising and there can be no advertising without business. WHAT IS ADVERTISING? Advertising is a paid communication through a medium in which the sponsor is …<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31,7664],"tags":[],"_links":{"self":[{"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/posts\/8963"}],"collection":[{"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/comments?post=8963"}],"version-history":[{"count":0,"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/posts\/8963\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/media?parent=8963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/categories?post=8963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/tags?post=8963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAdvertisements can be classified in the following ways:
\n
\nBy Target Audience<\/b>
\nIn marketing and advertising, a target audience is the primary group of people that something, usually an advertising campaign, is aimed at. A target audience can be people of a certain age group, gender, marital status, etc. A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target markets to market a product or service is one of the most important stages involved with market research.<\/p>\n
\nMost television, radio, newspaper, and magazine ads are consumer advertisements. They are sponsored by the manufacturer or the dealer of a product. They are usually directed at the ultimate consumer of the product or at the person who will buy the product for someone else’s use.<\/p>\n
\nBusiness advertising is often said to be invisible because unless you are actively involved in some business, you are not likely to see it. Business advertising was rarely seen in mass media. Four types of business advertising are:
\nIndustrial
\nProfessional
\nAgricultural<\/p>\n
\nNational advertising
\nRegional advertising
\nRetail advertising
\nTrade and professional advertising
\nIndustrial advertising
\nPublic service advertising
\nImage advertising
\nDirect response marketing
\nEnd-product and service advertising
\nAdvocacy advertising<\/p>\n
\nFunctions of advertising can be as follows:
\nMarketing functions
\nCommunication functions
\nEducation functions
\nEconomic functions
\nSocial functions<\/p>\n
\nThe purpose of an ad campaign is to bring in new clients, buyers, users, and customers. That can be hard, especially today, when people are more conscious about what they are buying.<\/p>\n
\nA good advertisement must captivate people at the first look. Your ad should be so striking that it must hold someone who glances at it even for just a moment. Make people take a second glance instead of simply passing by. An excellent ad will make almost everyone look at it.<\/p>\n
\nThough it’s like a mantra, yet it is very true. It is inevitable to be smart in an ad campaign. It attracts people and represents the brand in a positive way. Think about it. A clever ad represents a clever company.<\/p>\n
\nThe louder you talk, the more people hear you. The same concept applies to advertising. You want your ad to say something, and you want it to be heard. A ‘loud’\u009d advertisement isn’t just a big one, though. It can be achieved in many ways.<\/p>\n
\nOne of the common guidelines is to make the message so comprehensive, precise and to the point that it doesn’t allow people to take too much time to ponder upon.<\/p>\n
\nColour choice is an important aspect of advertisements. You must make colours work with the feeling of the brand. Your colours must also be in synch with the environment in which the ad is being placed. Appeal to the targeted people through colours, but don’t make them distracting. If you are making an illustration for a ‘fun’ brand, use a collaboration of bright colours while with a more serious ad, use a simpler colour scheme.<\/p>\n
\nYour advertisement must provide brief information about the product and it must convey a message.<\/p>\n
\nA good ad must also have two essential components, so you should be:
\n(i) unique
\n(ii) memorable
\nYour ad should be unique and completely different than anyone else.<\/p>\n
\nEvery company or brand has its peculiar mood or tone. You need to present that, too, in the advertisement. It should be so striking that any one may recognize the company immediately.<\/p>\n
\nAn advertisement which shows the audience instead of telling them the product, is the only successful one. Try using a more visual way of representing a concept instead of text.<\/p>\n
\nHumour is an effective tool to attract people to an ad. Metaphors can be a great way to add humour. Though it’s not always appropriate, and sometimes it just doesn’t work, but when it works, it does wonders.<\/p>\n