{"id":10709,"date":"2011-11-04T14:35:59","date_gmt":"2011-11-04T09:35:59","guid":{"rendered":"http:\/\/jworldtimes.com\/old-site\/jwt2015\/?p=10709"},"modified":"2017-04-21T14:39:14","modified_gmt":"2017-04-21T09:39:14","slug":"steve-jobs-and-the-rules-of-success","status":"publish","type":"post","link":"https:\/\/www.jworldtimes.com\/old-site\/others\/steve-jobs-and-the-rules-of-success\/","title":{"rendered":"Steve Jobs and the Rules of Success"},"content":{"rendered":"<h3 style=\"text-align: justify;\">Sell dreams, not products. Jobs captured our imagination because he really understood his customer.<\/h3>\n<p style=\"text-align: justify;\">Steve Jobs&#8217; impact on your life cannot be underestimated. His innovations have likely touched nearly every aspect &#8216;computers, movies, music and mobile. As a communications coach, I learned from Jobs that a presentation can, indeed, inspire. For entrepreneurs, Jobs&#8217; greatest legacy is the set of principles that drove his success.<\/p>\n<p>Over the years, I&#8217;ve become a student of sorts of Jobs&#8217; career and life. Here&#8217;s my take on the rules and values underpinning his success. Any of us can adopt them to unleash our &#8216;inner Steve Jobs&#8217;\u00a0 Yahoo News reports.<\/p>\n<p><b><span style=\"color: #0000ff;\">1. Do what you love.<\/span><\/b> Jobs once said, &#8216;People with passion can change the world for the better. &#8216;I&#8217;d get a job as a busboy or something until I figured out what I was really passionate about&#8217;\u009d he said once. That&#8217;s how much it meant to him. Passion is everything.<br \/>\n<!--more--><br \/>\n<b><span style=\"color: #0000ff;\">2. Put a dent in the universe.<\/span><\/b> Jobs believed in the power of vision. He once asked then-Pepsi President, John Sculley, &#8216;Do you want to spend your life selling sugar water or do you want to change the world?&#8217;\u009d Don&#8217;t lose sight of the big vision.<\/p>\n<p><b><span style=\"color: #0000ff;\">3. Jobs once said creativity is connecting things.<\/span><\/b> He took calligraphy classes that didn&#8217;t have any practical use in his life &#8216;until he built the Macintosh. Jobs travelled to India and Asia. He studied design and hospitality. Don&#8217;t live in a bubble. Connect ideas from different fields.<\/p>\n<p><b><span style=\"color: #0000ff;\">4. Say no to 1,000 things.<\/span><\/b> Jobs was as proud of what Apple chose not to do as he was of what Apple did. When he returned in Apple in 1997, he took a company with 350 products and reduced them to 10 products in a two-year period. Why? So he could put the &#8216;A-Team&#8217;\u009d on each product.<\/p>\n<p><b><span style=\"color: #0000ff;\">5. Create insanely different experiences.<\/span><\/b> Jobs also sought innovation in the customer-service experience. When he first came up with the concept for the Apple Stores, he said they would be different because instead of just moving boxes, the stores would enrich lives. Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand.<\/p>\n<p><b><span style=\"color: #0000ff;\">6. Master the message.<\/span><\/b> You can have the greatest idea in the world, but if you can&#8217;t communicate your ideas, it doesn&#8217;t matter. Jobs was the world&#8217;s greatest corporate storyteller. Instead of simply delivering a presentation like most people do, he informed, he educated, he inspired and he entertained, all in one presentation.<\/p>\n<p><b><span style=\"color: #0000ff;\">7. Sell dreams, not products.<\/span><\/b> Jobs captured our imagination because he really understood his customer. He knew that tablets would not capture our imaginations if they were too complicated. The result? One button on the front of an iPad. It&#8217;s so simple, a 2-year-old can use it.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sell dreams, not products. Jobs captured our imagination because he really understood his customer. Steve Jobs&#8217; impact on your life cannot be underestimated. His innovations have likely touched nearly every aspect &#8216;computers, movies, music and mobile. As a communications coach, I learned from Jobs that a presentation can, indeed, inspire. For entrepreneurs, Jobs&#8217; greatest legacy &hellip;<\/p>\n","protected":false},"author":9264,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8041,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/posts\/10709"}],"collection":[{"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/users\/9264"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/comments?post=10709"}],"version-history":[{"count":0,"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/posts\/10709\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/media?parent=10709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/categories?post=10709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jworldtimes.com\/old-site\/wp-json\/wp\/v2\/tags?post=10709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}